Why Small Local Estate Agents Beat Big Brands

Date Published 04 November 2024

Sometimes people fall for the old 'bigger is better' illusion when it comes to professional services. In reality the opposite is usually the case, especially if you are choosing an estate agent to sell your home.

A big brand name means more employees, which always means less personalised attention. This usually comes with higher staff turnover too, which isn't a good thing when your business is based on having experience at a hyper-local level.

In fact there are so many ways a small, local estate agent can beat their bigger rivals that we thought we'd write this blog about it!

Marketing

It stands to reason that a large chain is able to access financial resources and budgets that simply aren't available to a smaller firm. Often this is a consequence of more successful offices and branches being used to support those in the same chain that are far less successful.

It also leads to a strange situation where the estate agency is spending more money, time and effort advertising themselves than they are on marketing your property.

At Stafford Johnson we have the experience to know that tried and tested traditional methods are always effective. When you then take the best of new contemporary innovations and mix it all together you have our unique marketing approach
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We think this is a sensible way to do things, far better than simply falling for all the latest fads only to drop them a few months later.

Small is beautiful

We're not saying that our single high street office is a more attractive building than any other, or that the people who work in it are better looking than other estate agents! What we do pride ourselves on is our ability to fully dedicate our working methods to the job in hand.

For instance, all of our team visits each of our properties so that they are able to answer any questions potential buyers may have. An agent with an ever-rotating larger pool of staff can't offer this kind of personalised attention.

Bespoke

The same applies to tailoring what we do to each and every one of our clients - it's a bespoke approach that, at the risk of pushing the metaphor, really isn't the same as the 'one size fits all' style of bigger brands.

This could apply in any number of ways. For instance, for whatever reason you might not want the whole neighbourhood knowing that you're putting your home on the market . We offer a discreet way of working that doesn't involve a team of agents in shiny blue suits and brown shoes turning up at your door in loudly branded cars.

It goes much further than that though - we are 'people' people, we want to get to know you as individuals with your own unique plans and dreams. We're simply there to help you achieve them.

In a big company of any kind there is always the push for staff to do things a certain way, which results in their clients being treated as all being the same. We do things differently.

All of this is why we're the right choice for anyone who wants to sell their property in Ferring and Goring. Call us on 01903 501105, email us or come into our office at 325 Goring Road to find out more about your local property experts.